Right now, everyone at GD is in back-to-school mode: it’s our biggest season and we are so pumped about it! To prepare for the big transition, our Visual team worked tirelessly with our Marketing and Creative teams all summer long. Stores across Canada, the USA and the Middle East will be revamped to reflect our “New jeans. New rules” fall campaign.

Garage Clothing is a huge denim and back-to-school destination for girls all over North America! This fall, there’s a lot of hype around the varsity look and pairing it with your favourite denim to create the ultimate OTP (one true pairing). Our stores will feature jeans, jeans and more jeans! We’ll introduce new fits, new washes, new lengths and much more. We’re also reinventing our basics, adding more fleece and loading up on leggings. Girls will be able to get all of their BTS essentials at Garage!

Other exciting news for BTS is the Sierra Furtado collaboration with GRG! The special collection will be available in 70 stores as of August 13, followed by meetup events in Toronto and L.A. where girls can meet Sierra live!

Our Creative Services team plays an important role in the storytelling. The team develops stories to present our collection. Strong visual merchandising has a huge impact on the customer experience and it’s the key to making the customer’s journey unique and special.

Here’s a sneak peek of our BTS campaign!


263 stores revamped

A total of 87,254 visual signs developed, produced and distributed in-store

Dressing of 45 mannequins for a month which represent over 10 000 mannequins in-store to be changed

28 weeks working on campaign before concept hit the stores, which means our teams worked on BTS campaign as of mid-January

Up to 56 window alterations

1,070 Timbits consumed by the teams to help keep the energy up!!

Shop the fall  2018 collection now!


Just like that, another holiday season has come and gone. Throughout these last few months, I’ve probably asked myself on countless occasions what day, month, or year it was. I also asked myself what I ever did to deserve to be in the midst of the holiday shopping chaos as I refolded the jeans in the denim wall for the 30th time in one day, attempted the impossible by trying to get a parka, sweater and shirt on one mannequin or ran around the store grabbing sizes for what seemed like every girl or woman in the city. But I made it and all people who work in retail made it! While the list of challenges that come along with the holiday season might seem daunting at times, the memories and successes experienced with our teams far outweigh the negatives.



With the hustle and bustle of that time of year, I got to build incredible relationships between our teams. Having people at work that make my days count only ensures that the hours go by quicker and that they are more enjoyable. It challenges us to work harder and more efficiently, and obviously allows us to appreciate the undoubtedly ridiculously good sense of humour everyone at Groupe Dynamite has. But mostly, we get to support one another and build each other up to perform at our best.

P1018479 (2) retouched


Need I say more? Is there any better feeling than wearing the latest trends and knowing you got it for a great price, and all because you work for Groupe Dynamite?! I think not.   


If there is one thing that is guaranteed in retail, it’s that you collect the best stories. Whether it’s a mom that came in with an adorably cute baby who danced to the store’s music, the girl who needed help finding the perfect dress for her first semi-formal dance, or regular customers that needed help getting styled from head to toe for an incredible price, it’s all these little moments that make it all worthwhile, and that make working in retail just too much fun. 

Cheers to a new year and to more friends, clothes and stories to enjoy along the way!


Maraki Kifle

Store Manager, Ottawa