Spotlight on Scott Fennell

Meet Scott, a rising young leader who was nominated to be part of the Apparel Magazine Top Under 30 Elite. Having demonstrated exceptional abilities in shaping the apparel field, Scott plays a constant role in the development of Groupe Dynamite’s tools and processes and is a key player to the company’s success.

  • What’s your moto?

Embrace all opportunities. Be open-minded with everything that comes your way and never say never.

  • What is your strongest asset?

Problem solving! I love being able help my colleagues in improving different processes. It’s all about leveraging what already works and building on it to make things better. 

  • What is your biggest challenge in your role?

Well first off, the environment at Groupe Dynamite is challenging and demanding. But because of that, I feel more involved and able to make a difference and, as a result, I have fun and enjoy my work a lot more. If I had to pick one challenge, I would say that it is to constantly prone to innovate especially in our industry.  Because our business changes frequently, we have to adapt to new ways of doing things and set goals on a regular basis. My job encourages me to think outside the box and to seek my own solutions and I love that!

  • What is your proudest career moment?

My proudest moment would be when we launched the ERP project, a huge initiative that was going to propel the business to new heights. Being the youngest person on the team at that time and being able to learn so much from my colleagues and leaders was very rewarding. The fact that I saw that initiative come to life was very cool!

What have you learned the most from working at Groupe Dynamite?

Wow – I have learned so much!

First of all, how big the retail fashion industry is! After university, I wanted to work in Marketing. I had just moved to Montreal from the UK and was seeking a job that would help me pay my rent. I had no idea that my 4-week contract at Groupe Dynamite was going to land me my dream job 7 years later! I am passionate about what I do. I am constantly learning and evolving. It is stimulating and rewarding to be given the freedom to think differently and see new possibilities opening up. It all started with a contractual position that was not even related to Marketing!

Mini Survey

  1. Your mentor/person who inspires you: I’ve always been inspired by Richard Branson, I really enjoy how diverse his business interests have been, and how he proactively finds opportunities in the positions he found himself in. Most importantly, my inspiration comes from his ability to draw a positive lesson from the varied outcomes of his endeavours.
  2. Your favourite clothing item/accessory: A good oxford shirt, you can’t really go wrong with it. 
  3. One place in Montreal where we would run into you: At a restaurant or bar in Monkland Village
  4. Your style icon: I can’t really say I have enough style to have a style icon! The person with the most influence on my wardrobe is whoever decides what is available when Abercrombie or Hollister has a sale.
  5. Your favourite trend right now: Wearable technology
  6. Your dream destination: I really want to go to Japan for the Rugby World Cup in 2019
  7. The word you use most often: Yes. At least I hope it’s one of the words I use most often.
  8. In high school, you dreamt of becoming: A Pilot
  9. To take your mind off of things, you… Play rugby
  10. Your guilty pleasure: Country music, I listen to it a lot! 

From Concept to Shelves: The Sample Sewer

Siu-Hon Nung is one of our resident Sample Sewers. Her career at Groupe Dynamite started 12 years ago when her friend, a Pattern Maker at GD, told her about an open position. A Sample Sewer’s job is to produce samples of our collection’s garments following a pattern provided by one of our Pattern Makers. A Fit Model will then try on the sample. The Pattern Maker will note any adjustments and apply them to the pattern after which Siu-Hon will modify the sample accordingly. This process is repeated until the garment fits perfectly and is ready to be produced.

Siu-Hon has loved fashion and clothing since she was just a little girl living in China. When she turned 17, she really honed her sewing skills by practicing at home where she would sometimes make her own clothes.  Her passion was best expressed when she created her own evening gowns. Now at GD, she’s an expert at sewing pretty much anything.

Quick-fire questions

1 . What’s your favourite part of your job?

When I finish a sample and it turns out the way I wanted it to, I feel a sense of pride and accomplishment!

2. What is your biggest challenge in our role?

Sometimes it can be difficult to create a garment the way we had imagined it; some fabrics are simply harder to work with than others.

3. What’s your favorite garment to create?

I like all of them! But I particularly like those that have a great fabric.

4. How many garments can you create in one day?

It depends on what I’m making that day. I can make 6 to 8 knit tops in one day! But if I’m making jackets, I can only put together 2 or 3 since it is more complex. . Not to mention all the zippers and buttons!

“HOW WE WEAR IT”

The girls around our office are in love with this Dynamite mini skirt! We asked them why and how they wear it!

It’s that one skirt you want to wear all the time.

“Why not bring your evening mini into your workday? I love combining mine with a fitted sweater. For a night out with my girls, I throw on my favourite pair of pumps and a few accessories into the mix.” 

Sarah-Ève – Technical Designer


Working at Groupe Dynamite definitely has its perks. One of them is being able to wear a faux leather skirt and remain work appropriate. For a touch of glam, I style mine with an off-the-shoulder top.

 Audrey – Merchandise Assistant


I LOVE this black mini skirt, it is so versatile and chic, but simple! On a hot summer day like today, I wear it with a bustier top, strappy heels and bright lipstick.

 Laura – Analyst, Allocation


I will never get tired of the classic black and white combo. This summer, it’s a cross-body white top tucked into my mini black skirt for a crisp, streamlined look that feels sophisticated enough for work.

Mala – Sr. Graphic Designer