Behind the jeans – All you want to know about jeans!

Our Denim team participated in a 4-video miniseries called “Behind the jeans”, shared on our Garage website and our social media. In these videos, our denim experts, through quizzes or challenges, share maintenance tips, explain the process behind creating jeans and answer a few questions to test their denim knowledge!

Filmed over the course of one day with 11 members from our Head Office’s Denim team, this mini-series was made to entertain and educate you about one of our feature product from Garage’s fall campaign! Our team had a lot of fun with this project and we hope you discovered more about our favorite and timeless staple: jeans!


  • Put your jeans in the dryer? Never wash your jeans?

Discover surprising answers about the do’s and don’ts related to the maintenance of your jeans in video # 1! What’s the difference between mom jeans and girlfriend jeans? Which style is best for each silhouette?


  • What’s the difference between mom jeans and girlfriend jeans? Which style is best for each silhouette?

In video # 2, you’ll find all the info on all the different types of jeans!

  • Jeans: research, teams, tests, final products and in-store delivery. All explained in 90 seconds!

In video # 3, discover the creative process behind the jeans you find in our stores!

  • We test our experts’ knowledge!

Our Denim team was put to the test in video # 4 by answering a short quiz to test their knowledge!

Happy screening!



Discover GD’s Head Office and all of its ergonomic spaces!

Groupe Dynamite’s Head Office is where a ton of ideas come to life, where important decisions are made, and where our products are created. Working at Head Office means that we get to work in areas that encourage productivity and collaboration among employees thanks to an inspiring work environment that fosters creativity and imagination! Our innovative work space is one of the reasons for which we’ve been named one of Montreal’s Top Employers for 2018!

Our offices include…

  • Ergonomic, open spaces with large windows that allow natural light to come in
  • 14 meeting rooms that are surrounded by glass
  • A lounge area with couches and cushions (can’t beat that!)
  • A photo studio
  • 2 mock stores (one for each banner) in order to develop visual guidelines
  • A tunnel that links both of our buildings to encourage interdepartmental exchange

Our Design Centres are made up of… 

  • Adaptable and bright work spaces that allow us to bring our imagination to life
  • 58 Design Centres
  • 15,000 square feet of creative space

Our Atrium is…

The heart of our campus! This is where our people can connect and collaborate. 

  • 10,000 square feet that include:
    • A training room
    • A market-style cafeteria (healthy menus, meals for takeout)
    • A rooftop terrace with outdoor tables and chairs so people can eat and relax

Our Distribution Centre consists of…

  • A space of 100,000 square feet
  • 140 employees
  • A team that works 7 days a week