Groupe Dynamite Celebrates the Holiday Season

Once again this year, Groupe Dynamite got into the holiday spirit with the Kids Christmas Party and the Head Office Holiday Party.

The festivities began with the Kids Christmas Party. Our employees and their families were invited for a morning of excitement at Funtropolis in Laval where children spent the morning exploring the Funtropolis playground as well as participating in arts and crafts workshops. Everyone was excited to see that Santa Claus was able to make it all the way from the North Pole! This was a great opportunity for us to spoil our employees’ children with a pre-Christmas gift and a photo with Santa.

A growing excitement was felt in the company with the approach of the infamous renowned Groupe Dynamite Holiday Party. Our carnivalthemed bash was one to remember! The night was jam packed with entertainment, great food and awesome music. The party was kicked off with a steel pan drummer and brought to life with a Samba dance performance. Our employees know how to party and showed off their hidden skills on the dance floor!

Our happy campers at GD.CAMP.US!

On September 15, the weather was in our favor as more than 600 employees came to celebrate the end of summer at our annual outdoor BBQ. After painting wood pallets, spray painting more than fifty lanterns and cutting hundreds of branches (yes, we love DYI projects!), it was finally time for employees to go “glamping”! The smell of ribs, chicken wings and, of course, burgers and hot-dogs, filled the air as employees entered the GD.CAMP.US. In continuation of a Groupe Dynamite tradition, our executive team was behind the grills, serving up lunch to the employees. The camp vibe was made complete with a S’mores station, “camp fire” chilling area, awesome music and life sized games.

Relive all the fun (and “yum”) moments with this #tbt photo album. Until next year!


A GD-style urban legend!

Prizes, recognition, magic and unicorns, oh my! They’re all part of the urban-but-true legend that is our GDA Gala, which, this year, took place on May 16. Our Atrium was completely transformed for the occasion with magical and enchanting decor! The festive evening, which brought together more than one hundred people, included some musical performances, a gastronomic meal, and the presentation of prizes and distinctions.

Now that we were all together to celebrate the accomplishments of about thirty store employees, our Directors and Executives were ready to party! 

In all, 38 prizes in 18 different categories were presented by our store employees who distinguished themselves over the last year. 

For each celebration, Groupe Dynamite is proud to select winners according to the criteria for performance and excellence.  

After an emotional evening, our winners were able to take a few days to relax by going to a spa, after which they were transformed into stars for a photo shoot. Finally, a unicorn-filled cocktail marked the end of the Gala festivities! 

These are no ordinary pictures. They are authentic portraits, in full color!

Vip access


Our VIP Access Program is the ultimate biannual team incentive reward, which honours the top overall store teams who have distinguished themselves through their outstanding customer service.  As recognition, the winning teams are relieved from their daily tasks and are sent off on a VIP weekend getaway while Senior Managers from Head Office step up to replace them in-store! 

Over the past six months, we have hosted a few VIP events. Our exclusive recognition-filled urban escapes include:

  • A one-night hotel stay
  • VIP dinner at a top restaurant in the area
  • Spa day and pampering
  • VIP treats and so much more!

Giving our people a chance to get away from their daily routine is rewarding, but offering them a VIP treatment is priceless.



Here are a few pictures from previous VIP Access events, a program designed to show our appreciation to our hard-working employees.

While winning teams are out enjoying a weekend of pampering, our Head Office peeps are filling in and working the sales floor!

Celebrating greatness!

On May 16, we celebrated the success of our highest-performing employees in sales. The winners enjoyed a stay in Montreal where they experienced many unforgettable moments. On the agenda: an outdoor spa retreat, cocktail events, and a professional photo shoot, where our winners got royal fashion and beauty treatment. The festivities concluded with our Gala, hosted by none other than our President, Anna Martini. The GDA Gala is a unique and incomparable event, an opportunity for each employee to be recognized for their exceptional work. Congratulations to our winners!