Bonjour from Paris

We’re excited to highlight another employee’s adventurous trip of a lifetime! Part-time employee, Adam A., was recognized for his dedication and top sales performance for the last quarter, and was eligible for a trip to the destination of his choice through the Travel-the-World recognition program.

“I got to see the fashion capital Paris in France, as well as Scotland with a few layovers in Dublin and London! I even got to visit some family while travelling! Although I cannot sum it up in one word, I will always refer to my trip experience as DAZZLING!!!”

Looks like Adam had an impressive packed itinerary!

Spotlight on Scott Fennell

Meet Scott, a rising young leader who was nominated to be part of the Apparel Magazine Top Under 30 Elite. Having demonstrated exceptional abilities in shaping the apparel field, Scott plays a constant role in the development of Groupe Dynamite’s tools and processes and is a key player to the company’s success.

  • What’s your moto?

Embrace all opportunities. Be open-minded with everything that comes your way and never say never.

  • What is your strongest asset?

Problem solving! I love being able help my colleagues in improving different processes. It’s all about leveraging what already works and building on it to make things better. 

  • What is your biggest challenge in your role?

Well first off, the environment at Groupe Dynamite is challenging and demanding. But because of that, I feel more involved and able to make a difference and, as a result, I have fun and enjoy my work a lot more. If I had to pick one challenge, I would say that it is to constantly prone to innovate especially in our industry.  Because our business changes frequently, we have to adapt to new ways of doing things and set goals on a regular basis. My job encourages me to think outside the box and to seek my own solutions and I love that!

  • What is your proudest career moment?

My proudest moment would be when we launched the ERP project, a huge initiative that was going to propel the business to new heights. Being the youngest person on the team at that time and being able to learn so much from my colleagues and leaders was very rewarding. The fact that I saw that initiative come to life was very cool!

What have you learned the most from working at Groupe Dynamite?

Wow – I have learned so much!

First of all, how big the retail fashion industry is! After university, I wanted to work in Marketing. I had just moved to Montreal from the UK and was seeking a job that would help me pay my rent. I had no idea that my 4-week contract at Groupe Dynamite was going to land me my dream job 7 years later! I am passionate about what I do. I am constantly learning and evolving. It is stimulating and rewarding to be given the freedom to think differently and see new possibilities opening up. It all started with a contractual position that was not even related to Marketing!

Mini Survey

  1. Your mentor/person who inspires you: I’ve always been inspired by Richard Branson, I really enjoy how diverse his business interests have been, and how he proactively finds opportunities in the positions he found himself in. Most importantly, my inspiration comes from his ability to draw a positive lesson from the varied outcomes of his endeavours.
  2. Your favourite clothing item/accessory: A good oxford shirt, you can’t really go wrong with it. 
  3. One place in Montreal where we would run into you: At a restaurant or bar in Monkland Village
  4. Your style icon: I can’t really say I have enough style to have a style icon! The person with the most influence on my wardrobe is whoever decides what is available when Abercrombie or Hollister has a sale.
  5. Your favourite trend right now: Wearable technology
  6. Your dream destination: I really want to go to Japan for the Rugby World Cup in 2019
  7. The word you use most often: Yes. At least I hope it’s one of the words I use most often.
  8. In high school, you dreamt of becoming: A Pilot
  9. To take your mind off of things, you… Play rugby
  10. Your guilty pleasure: Country music, I listen to it a lot! 

Groupe Dynamite Celebrates the Holiday Season

Once again this year, Groupe Dynamite got into the holiday spirit with the Kids Christmas Party and the Head Office Holiday Party.

The festivities began with the Kids Christmas Party. Our employees and their families were invited for a morning of excitement at Funtropolis in Laval where children spent the morning exploring the Funtropolis playground as well as participating in arts and crafts workshops. Everyone was excited to see that Santa Claus was able to make it all the way from the North Pole! This was a great opportunity for us to spoil our employees’ children with a pre-Christmas gift and a photo with Santa.

A growing excitement was felt in the company with the approach of the infamous renowned Groupe Dynamite Holiday Party. Our carnivalthemed bash was one to remember! The night was jam packed with entertainment, great food and awesome music. The party was kicked off with a steel pan drummer and brought to life with a Samba dance performance. Our employees know how to party and showed off their hidden skills on the dance floor!

Our happy campers at GD.CAMP.US!

On September 15, the weather was in our favor as more than 600 employees came to celebrate the end of summer at our annual outdoor BBQ. After painting wood pallets, spray painting more than fifty lanterns and cutting hundreds of branches (yes, we love DYI projects!), it was finally time for employees to go “glamping”! The smell of ribs, chicken wings and, of course, burgers and hot-dogs, filled the air as employees entered the GD.CAMP.US. In continuation of a Groupe Dynamite tradition, our executive team was behind the grills, serving up lunch to the employees. The camp vibe was made complete with a S’mores station, “camp fire” chilling area, awesome music and life sized games.

Relive all the fun (and “yum”) moments with this #tbt photo album. Until next year!


From Concept to Shelves: The Sample Sewer

Siu-Hon Nung is one of our resident Sample Sewers. Her career at Groupe Dynamite started 12 years ago when her friend, a Pattern Maker at GD, told her about an open position. A Sample Sewer’s job is to produce samples of our collection’s garments following a pattern provided by one of our Pattern Makers. A Fit Model will then try on the sample. The Pattern Maker will note any adjustments and apply them to the pattern after which Siu-Hon will modify the sample accordingly. This process is repeated until the garment fits perfectly and is ready to be produced.

Siu-Hon has loved fashion and clothing since she was just a little girl living in China. When she turned 17, she really honed her sewing skills by practicing at home where she would sometimes make her own clothes.  Her passion was best expressed when she created her own evening gowns. Now at GD, she’s an expert at sewing pretty much anything.

Quick-fire questions

1 . What’s your favourite part of your job?

When I finish a sample and it turns out the way I wanted it to, I feel a sense of pride and accomplishment!

2. What is your biggest challenge in our role?

Sometimes it can be difficult to create a garment the way we had imagined it; some fabrics are simply harder to work with than others.

3. What’s your favorite garment to create?

I like all of them! But I particularly like those that have a great fabric.

4. How many garments can you create in one day?

It depends on what I’m making that day. I can make 6 to 8 knit tops in one day! But if I’m making jackets, I can only put together 2 or 3 since it is more complex. . Not to mention all the zippers and buttons!


The girls around our office are in love with this Dynamite mini skirt! We asked them why and how they wear it!

It’s that one skirt you want to wear all the time.

“Why not bring your evening mini into your workday? I love combining mine with a fitted sweater. For a night out with my girls, I throw on my favourite pair of pumps and a few accessories into the mix.” 

Sarah-Ève – Technical Designer

Working at Groupe Dynamite definitely has its perks. One of them is being able to wear a faux leather skirt and remain work appropriate. For a touch of glam, I style mine with an off-the-shoulder top.

 Audrey – Merchandise Assistant

I LOVE this black mini skirt, it is so versatile and chic, but simple! On a hot summer day like today, I wear it with a bustier top, strappy heels and bright lipstick.

 Laura – Analyst, Allocation

I will never get tired of the classic black and white combo. This summer, it’s a cross-body white top tucked into my mini black skirt for a crisp, streamlined look that feels sophisticated enough for work.

Mala – Sr. Graphic Designer

Young talent. Big impact.

Remember that article about hiring 50 young talents over the spring? They’re finally here! Our new recruits are being on-boarded into 12 different departments as we speak. From Marketing to Continuous Improvement, they’re pretty much everywhere.

Whereas our Grads have permanent positions, our interns will be spending a total of twelve weeks with us. Members of both programs have quite the summer ahead of them!

On the schedule:

  • A lunch with their leaders
  • Another one with Andrew, our President and CEO
  • A tour of our Distribution Centre
  • Store visits
  • And more!

Throughout their Internship and Grad Program, these young professionals will be guided and provided with meaningful work experience through different tasks and projects specially designed for them. We’re thrilled to have them here to grow with us and shape their careers, like many of our employees who started out as summer interns!

Good luck to all Interns and Grads!



With its ‘’Travel the World’’ program, Groupe Dynamite enables its employees to experience one of life’s richest and most rewarding experiences.

Kristina, a Sales Associate at Dynamite, shares with us her journey and the highlights of her recent trip to Amsterdam.

Q1: What was your first reaction when you heard you had won the contest?

When my Manager called me to announce that I was the winner, I did not believe it at first.  I was in the top 10 the first week of the contest but as the weeks passed I went down in the rankings, therefore hearing the news that I won came as a real surprise!

Q2: Why Amsterdam?

I have been fortunate to have traveled a lot. With twelve countries and several cities under my belt, I can say that Amsterdam was definitely a destination I wanted to revisit. I love architectural history and experiencing different cultures but it’s the old charm of Amsterdam that truly stole my heart. I feel very fortunate that I got to rediscover a city dear to my heart with my boyfriend and that GD made it all possible!

Q3: How did you find the Dutch culture?

When I travel, I like to try new food and immerse myself in the local culture. However, what we ate most were fries because they sell them at every corner! (Fun fact: Dutch eat their fries with mayonnaise instead of ketchup!) I love that Amsterdam has such a laid back lifestyle. Everyone there is so friendly and carefree.

Q4: What were the highlights of your trip?

  1. Anne Frank’s house

Learning about Anne Frank’s story during World War II in school is very different than being on site and seeing it with your own eyes.

  1. The Icebar

At the entrance, we were given a thermal coat to keep us warm since literally everything was made of ice: the furniture, the walls and even the glass they serve the drinks in!

  1. Canal dinner cruise

This is a great way to explore the city while enjoying a nice meal because you get to see buildings that you wouldn’t be able to see on foot.

Q5: What advice would you give to employees wishing to win this contest?

Stay focused and keep your eyes on the prize. Just because you dropped in rank does not mean you cannot win in the end. You have to keep pushing for that exceptional customer service and be true to yourself. Style your customers with your favourite pieces and the recommendations will come naturally.


Operation Back-2-School

Employees from stores across the USA teamed up to help families in need. The mission: donate 200 backpacks filled with school supplies. As a friendly challenge, the district that collected the most backpacks would have the privilege of selecting the school that would receive the donation. Motivation was high and it showed, because in the end the objective was surpassed, with a total of 675 backpacks donated! These children will go back to school with huge smiles on their faces. Go Team USA! Thank you for making a difference!


Travel the world – A winner’s experience

Thanks to our “Travel the World” Sales contest, I had the opportunity to go on an adventure and experience an unforgettable trip to Cuba’s Cayo Santa Maria. It was my first time travelling to the Caribbean, but I can assure you that it won’t be the last! I got to enjoy the sunshine and the gorgeous beaches that Cuba is known for, as well as several excursions, such as a catamaran cruise, a Jeep safari, free diving, and horseback riding in the forest.

I started working at Garage about a year ago, although the store has always been an essential shopping destination for me. I have since discovered a talent for sales, as well as a real passion for customer service. Even in my wildest dreams, I had never imagined distinguishing myself among 5,000 employees and winning a trip! The company’s recognition program allows all sales employees at all levels to feel rewarded and valued for their work.

I hope that everyone has the chance to live an experience like this! 

Nathanaël, Sales Associate, Garage