At Groupe Dynamite, we are proud to make a difference by annually contributing to fundraising events in an effort to support different causes that we care about. Once again this year, our employees worked hard to raise a maximum amount of donations, especially for the Cedars CanSupport Program, Centraide, The Salvation Army, and The Starlight Children’s Foundation. Here is a recap of what we accomplished in 2017:

  • Cedars Cancer Foundation: For an eighth year in a row, the Dynamite Dragons rowed the Lachine canal in a dragon boat on September 9th. Having implicated themselves in several fundraising initiatives for the McGill University Health Centre’s (MUHC) Cedars CanSupport Program, the Dynamite Dragons raised $13,554, which was 8% more than their original target amount! This donation will help the program to continue to provide psychological, practical, and humanitarian support and financial assistance to cancer patients and their families.
  • The Salvation Army: A few weeks before Christmas, a dozen boxes were placed around the office and the Distribution Centre to collect non-perishable food items as well as new toys and clothes. The generosity of our employees allowed several families in need to have an enjoyable and happy holiday season!
  • Centraide: Through spins, draws, and a cocktail event, we came together once again to support the Centraide of Greater Montreal campaign. Thanks to the support of our Executive team and Ambassadors, we raised a total of $55,471 with a record employee participation rate of 85%!
  • Holiday campaign for the Starlight Children’s Foundation: For just over a month, our store employees asked customers if they would like to donate to the Starlight Foundation.  This foundation is known for bringing the joy of childhood back into the lives of sick children and their families by offering them a little break from the daily stress of medical treatments. Thanks to everyone’s participation and generosity, we raised a total of $93,467!

We’d like to thank our volunteers and everyone who contributed to making a difference once again!

Until next year!


Team Spirit at its Best!

The Dynamite Dragons made some serious waves this weekend during the Cedars CanSupport Dragon Boat Race and Festival, a McGill University Health Centre (MUHC) initiative. 

The team joined forces and proudly paddled with passion to raise $12,675! Over the years, Groupe Dynamite has donated over $100,000 to this cause that’s dear to its heart. The Cedars CanSupport program provides free psychological, practical and humanitarian support, and financial assistance to cancer patients and their families.

This event brought together friends, families, patients, health professionals, and public figures, all in the spirit of sharing and connecting to support this worthy cause.

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Operation Back-2-School

Employees from stores across the USA teamed up to help families in need. The mission: donate 200 backpacks filled with school supplies. As a friendly challenge, the district that collected the most backpacks would have the privilege of selecting the school that would receive the donation. Motivation was high and it showed, because in the end the objective was surpassed, with a total of 675 backpacks donated! These children will go back to school with huge smiles on their faces. Go Team USA! Thank you for making a difference!


Pay It Forward

Groupe Dynamite pays it forward to Huellas De Pan, a non-profit organization that works to provide nutritious food to children and families in need in Mexico. As part of the President’s Club recognition trip to Mexico, we donated toys, clothing and cleaning supplies to support the organization’s mission. It was a wonderful, fun and heartwarming event. We laughed, cried, and enjoyed this rewarding experience as we put smiles on kids’ faces. This was definitely an amazing way to create a positive impact by connecting and giving back to a local community!  


Imagine being unable to walk, tie your own shoes, kick a ball or simply stand up. These are just a few of many challenges people diagnosed with spastic diplegia Cerebral Palsy must face on a daily basis. Melanie Jay, a very determined Sales Director, is close to a little boy named Alesandro, who is suffering from such a disease. Like Alesandro, Melanie is never one to give up. When she learned, through Alesandro’s mom that a very complex neurosurgical procedure, only available in the United States, could change Alesandro’s life forever, Melanie did what she does best and she mobilized people. The “Alesandro’s Wish to Walk” Foundation needed to raise $150,000 to pay for surgery and continuous medical care.

Melanie and her entire team jumped in to help raise the money needed. Together, through various fundraising activities (Gala, BBQ, raffles, wine pulls, silent auction, comedy show), they raised close to $20,000. Last December, the goal was met: Alesandro got the surgery and was able to take his first steps.

Melanie is a true example that collectively we can make a difference. Melanie brought leadership to a whole new level. Her involvement was honoured at GD’s recent annual Gala, where she received the Community Ambassador of the Year Award. This little boy might have a long journey ahead of him, but he can count on Melanie and Groupe Dynamite to support him along the way.

Vaughan Summer Splash BBQ

Vaughan Summer Splash BBQ, August 2015

Elena de la Garza, mobilizing an army of people for a good cause

Elena de la Garza, one of Groupe Dynamite’s District Sales Supervisors and a true leader, managed to raise over $13,000 for the Salvation Army, a foundation that is dear to her heart. Last year Elena led a large Charity initiative through all U.S. Districts to support this cause.

Elena grew up in an environment where things didn’t come easy for her; therefore, she learned the value of hard work early on in life. This explains her willingness to give back and make a difference in the lives of others.

The mission: to mobilize all the U.S. territories to raise $1 per day, per store, for six months. With her Director’s support, Elena built a team of seven employees, who became her Community Ambassadors, and they were to oversee each district and help keep things on target.

This impressive campaign was entirely managed and financed by the U.S. Team. Under Elena’s vision and leadership, employees managed to make a big difference in several lives, not only by raising money, but also by donating their time to various organizations, such as Imagine Art, Angel Tree, and Savannah’s Cards 4 Kids.

Elena’s determination and efforts were honoured on May 17, 2016, as she was awarded the Community Ambassador of the Year Trophy at Groupe Dynamite’s annual Gala. Everyone at Groupe Dynamite was inspired by Elena’s journey. As she likes to say, “It’s all about making a difference from one heart to the next!”

Elena and US team

USA Leaders who helped lead this awesome initiative!