A GD-style urban legend!

Prizes, recognition, magic and unicorns, oh my! They’re all part of the urban-but-true legend that is our GDA Gala, which, this year, took place on May 16. Our Atrium was completely transformed for the occasion with magical and enchanting decor! The festive evening, which brought together more than one hundred people, included some musical performances, a gastronomic meal, and the presentation of prizes and distinctions.

Now that we were all together to celebrate the accomplishments of about thirty store employees, our Directors and Executives were ready to party! 

In all, 38 prizes in 18 different categories were presented by our store employees who distinguished themselves over the last year. 

For each celebration, Groupe Dynamite is proud to select winners according to the criteria for performance and excellence.  

After an emotional evening, our winners were able to take a few days to relax by going to a spa, after which they were transformed into stars for a photo shoot. Finally, a unicorn-filled cocktail marked the end of the Gala festivities! 

These are no ordinary pictures. They are authentic portraits, in full color!

Jamaica, Yeah Mon!

Winners from our President’s Club recognition program soaked up some of the hot Jamaican sun and relaxed on the beach of the Hyatt Zilara Rose Hall in Montego Bay. Nestled between impressive mountains and the Caribbean Sea, it’s a veritable paradise for the big winners of our annual program.

Thanks to a jam-packed and interesting itinerary, they got to discover the tropical island without ever having to worry about anything. Here are some highlights from our trip to Bob Marley’s home country: 

We recognized everyone’s exceptional performance and celebrated together in a festive atmosphere!

We experienced an unforgettable day of fun and adrenaline-filled adventure in Ocho Rios!

We learnt about Rastafarian culture during a community activity at the Women’s Centre of Jamaica Foundation.

We (obviously) lounged on a gorgeous sandy beach and bobbed our heads to some reggae music while we sipped on Red Stripe beer and delicious rum-based cocktails! Yeah mon!

We’re already looking forward to next year’s trip! 

The Latest Buzz!

Over the last few months, our stores have come alive thanks to the work of our engaged and motivated teams who are always giving their best to ensure that every customer is inspired by our collections.  

Several meetings took place in order for employees to familiarize themselves with the latest trends, allowing them to contribute to the success of their store.  It was also the perfect opportunity to celebrate, encourage and highlight good work!

Here are some pictures taken at recent events:






Celebrating greatness!

On May 16, we celebrated the success of our highest-performing employees in sales. The winners enjoyed a stay in Montreal where they experienced many unforgettable moments. On the agenda: an outdoor spa retreat, cocktail events, and a professional photo shoot, where our winners got royal fashion and beauty treatment. The festivities concluded with our Gala, hosted by none other than our President, Anna Martini. The GDA Gala is a unique and incomparable event, an opportunity for each employee to be recognized for their exceptional work. Congratulations to our winners!

Andrew Lutfy named Distinguished Canadian Retailer of the Year

Groupe Dynamite is proud to announce that our CEO, Andrew Lutfy, was named Distinguished Canadian Retailer of the Year by the Retail Council of Canada during the Excellence in Retailing Awards Gala, held last night at the Toronto Congress Centre.

The Distinguished Retailer of the Year Award recognizes a retail leader who has led his/her company to outstanding business success, and who has consistently demonstrated a commitment to their community. Groupe Dynamite joins a long line of passionate merchants across Canada who have received this award, including Leon’s Furniture, Harry Rosen, Canadian Tire Corporation and Aritzia. Congratulations Andrew for this outstanding achievement. ERA-2016_137ERA-2016_139ERA-2016_145 ERA-2016_027

Recognition from the top

Our President’s Club honours the best of our sales force. Our TOP 25 winners were rewarded with the trip of a lifetime: roundtrip airline tickets, a 5-day stay at the all-inclusive ME Cancún Hotel in Mexico, and exciting sight-seeing and team-based activities! Being part of our President’s Club is the true sign of an outstanding achievement, so keep up the good work, and we hope to see you next year. Check out some of the highlights of the trip, such as outings, discovering the trails of Xcaret, connecting with the local community and soaking up the sun!

Brand’s Birthday

It was under a shower of confetti and in an uproar of applause that we celebrated Groupe Dynamite’s 40th anniversary* at our Annual Meeting, on December 11, 2015.

Andrew Lutfy, CEO, shared his sense of pride with all 700 Head Office and Distribution Centre employees while looking back on what was built over the years. We came to realize that success—especially sustained success—in this business is about the ability to continuously reinvent ourselves, stay ahead, and innovate. Forty years of thriving brings a load of ups and downs, and highs and lows. However, Groupe Dynamite’s true greatness comes from all the individuals who have walked through the doors of the company over the years with the sole purpose of contributing to our story. When you add all those up, it transcends into something bigger, which is Groupe Dynamite today.

The spirit of celebration was high throughout the ceremony, making everyone excited and proud to be a part of this special milestone. The Annual Meeting concluded with our employees smiling wide as they walked down the runway showcasing our latest collections, creating a buzz amongst the crowd!

*The first “Le Garage” store opened in 1975 at Place Versailles, Montreal. Today, Groupe Dynamite operates more than 380 stores worldwide. Over the years, we saw our brands and our technology evolve to ensure our growth and success. All of this has been possible thanks to the dedication, commitment and passion of our 1,500 employees.