Wear it like you mean it

Groupe Dynamite has been a proud supporter of the CURE Foundation for 20 years. On National Denim Day, wearing jeans has never been so important! To support the cause and to honour a sister, a mother, a friend or a colleague who is battling breast cancer, our teams wore their hottest denim outfits.

For this special occasion, we sold pink lemonade and cupcakes at Head Office.

For one month, all Dynamite stores across Canada offered special promotions. Whenever denim was purchased, $2 was given to the CURE Foundation and the customer received 25% off one item on their next purchase. 

All of these fundraising initiatives allowed us to raise $50,000 for the CURE Foundation. Not only did we contribute to making a difference, but we also had fun doing it! That’s the key to a successful fundraiser!  


At Groupe Dynamite, we are proud to make a difference by annually contributing to fundraising events in an effort to support different causes that we care about. Once again this year, our employees worked hard to raise a maximum amount of donations, especially for the Cedars CanSupport Program, Centraide, The Salvation Army, and The Starlight Children’s Foundation. Here is a recap of what we accomplished in 2017:

  • Cedars Cancer Foundation: For an eighth year in a row, the Dynamite Dragons rowed the Lachine canal in a dragon boat on September 9th. Having implicated themselves in several fundraising initiatives for the McGill University Health Centre’s (MUHC) Cedars CanSupport Program, the Dynamite Dragons raised $13,554, which was 8% more than their original target amount! This donation will help the program to continue to provide psychological, practical, and humanitarian support and financial assistance to cancer patients and their families.
  • The Salvation Army: A few weeks before Christmas, a dozen boxes were placed around the office and the Distribution Centre to collect non-perishable food items as well as new toys and clothes. The generosity of our employees allowed several families in need to have an enjoyable and happy holiday season!
  • Centraide: Through spins, draws, and a cocktail event, we came together once again to support the Centraide of Greater Montreal campaign. Thanks to the support of our Executive team and Ambassadors, we raised a total of $55,471 with a record employee participation rate of 85%!
  • Holiday campaign for the Starlight Children’s Foundation: For just over a month, our store employees asked customers if they would like to donate to the Starlight Foundation.  This foundation is known for bringing the joy of childhood back into the lives of sick children and their families by offering them a little break from the daily stress of medical treatments. Thanks to everyone’s participation and generosity, we raised a total of $93,467!

We’d like to thank our volunteers and everyone who contributed to making a difference once again!

Until next year!


Team Spirit at its Best!

The Dynamite Dragons made some serious waves this weekend during the Cedars CanSupport Dragon Boat Race and Festival, a McGill University Health Centre (MUHC) initiative. 

The team joined forces and proudly paddled with passion to raise $12,675! Over the years, Groupe Dynamite has donated over $100,000 to this cause that’s dear to its heart. The Cedars CanSupport program provides free psychological, practical and humanitarian support, and financial assistance to cancer patients and their families.

This event brought together friends, families, patients, health professionals, and public figures, all in the spirit of sharing and connecting to support this worthy cause.

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Operation Back-2-School

Employees from stores across the USA teamed up to help families in need. The mission: donate 200 backpacks filled with school supplies. As a friendly challenge, the district that collected the most backpacks would have the privilege of selecting the school that would receive the donation. Motivation was high and it showed, because in the end the objective was surpassed, with a total of 675 backpacks donated! These children will go back to school with huge smiles on their faces. Go Team USA! Thank you for making a difference!


Pay It Forward

Groupe Dynamite pays it forward to Huellas De Pan, a non-profit organization that works to provide nutritious food to children and families in need in Mexico. As part of the President’s Club recognition trip to Mexico, we donated toys, clothing and cleaning supplies to support the organization’s mission. It was a wonderful, fun and heartwarming event. We laughed, cried, and enjoyed this rewarding experience as we put smiles on kids’ faces. This was definitely an amazing way to create a positive impact by connecting and giving back to a local community!  

Dynamite for the cure

Every year, Groupe Dynamite prides itself on making a difference and this year is no different!

From May 1st to May 14th, Groupe Dynamite actively participated in the CURE campaign, with over 350 stores and 700 employees at Head Office raising money to support breast cancer research and awareness.

For every Dynamite denim item purchased during this two-week period, $2 was given to the CURE Foundation. As a token of appreciation, customers making a denim purchase also benefited from a 25% discount on their next transaction.

At Head Office, flowers were sold, just in time for Mother’s Day. One hundred bouquets of pink tulips sold out in one afternoon!

Finally, on May 10th, our Head Office employees took part in CURE’s #NationalDenimDay and proudly wore their best denim outfits to work. Some of them even went the extra mile, opting for a head-to-toe look! To make the day extra special, our Atrium Bistro added mini pink cupcakes to their daily menu—a perfect way to treat ourselves while supporting a cause we believe in!