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Behind the jeans – All you want to know about jeans!

October 19, 2018

Behind the jeans – All you want to know about jeans!

Our Denim team participated in a 4-video miniseries called “Behind the jeans”, shared on our Garage website and our social media. In these videos, our denim experts, through quizzes or challenges, share maintenance tips, explain the process behind creating jeans and answer a few questions to test their denim knowledge!

Filmed over the course of one day with 11 members from our Head Office’s Denim team, this mini-series was made to entertain and educate you about one of our feature product from Garage’s fall campaign! Our team had a lot of fun with this project and we hope you discovered more about our favorite and timeless staple: jeans!

 

  • Put your jeans in the dryer? Never wash your jeans?

Discover surprising answers about the do’s and don’ts related to the maintenance of your jeans in video # 1! What’s the difference between mom jeans and girlfriend jeans? Which style is best for each silhouette?

 

  • What’s the difference between mom jeans and girlfriend jeans? Which style is best for each silhouette?

In video # 2, you’ll find all the info on all the different types of jeans!

  • Jeans: research, teams, tests, final products and in-store delivery. All explained in 90 seconds!

In video # 3, discover the creative process behind the jeans you find in our stores!

  • We test our experts’ knowledge!

Our Denim team was put to the test in video # 4 by answering a short quiz to test their knowledge!

Happy screening!