KICKING OFF BTS
Right now, everyone at GD is in back-to-school mode: it’s our biggest season and we are so pumped about it! To prepare for the big transition, our Visual team worked tirelessly with our Marketing and Creative teams all summer long. Stores across Canada, the USA and the Middle East will be revamped to reflect our “New jeans. New rules” fall campaign.
Garage Clothing is a huge denim and back-to-school destination for girls all over North America! This fall, there’s a lot of hype around the varsity look and pairing it with your favourite denim to create the ultimate OTP (one true pairing). Our stores will feature jeans, jeans and more jeans! We’ll introduce new fits, new washes, new lengths and much more. We’re also reinventing our basics, adding more fleece and loading up on leggings. Girls will be able to get all of their BTS essentials at Garage!
Other exciting news for BTS is the Sierra Furtado collaboration with GRG! The special collection will be available in 70 stores as of August 13, followed by meetup events in Toronto and L.A. where girls can meet Sierra live!
Our Creative Services team plays an important role in the storytelling. The team develops stories to present our collection. Strong visual merchandising has a huge impact on the customer experience and it’s the key to making the customer’s journey unique and special.
Here’s a sneak peek of our BTS campaign!
263 stores revamped
A total of 87,254 visual signs developed, produced and distributed in-store
Dressing of 45 mannequins for a month which represent over 10 000 mannequins in-store to be changed
28 weeks working on campaign before concept hit the stores, which means our teams worked on BTS campaign as of mid-January
Up to 56 window alterations
1,070 Timbits consumed by the teams to help keep the energy up!!