Dynamite for the cure

Every year, Groupe Dynamite prides itself on making a difference and this year is no different!

From May 1st to May 14th, Groupe Dynamite actively participated in the CURE campaign, with over 350 stores and 700 employees at Head Office raising money to support breast cancer research and awareness.

For every Dynamite denim item purchased during this two-week period, $2 was given to the CURE Foundation. As a token of appreciation, customers making a denim purchase also benefited from a 25% discount on their next transaction.

At Head Office, flowers were sold, just in time for Mother’s Day. One hundred bouquets of pink tulips sold out in one afternoon!

Finally, on May 10th, our Head Office employees took part in CURE’s #NationalDenimDay and proudly wore their best denim outfits to work. Some of them even went the extra mile, opting for a head-to-toe look! To make the day extra special, our Atrium Bistro added mini pink cupcakes to their daily menu—a perfect way to treat ourselves while supporting a cause we believe in!

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