Groupe Dynamite Blog

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Wear it like you mean it

June 15, 2018

Wear it like you mean it

Groupe Dynamite has been a proud supporter of the CURE Foundation for 20 years. On National Denim Day, wearing jeans has never been so important! To support the cause and to honour a sister, a mother, a friend or a colleague who is battling breast cancer, our teams wore their hottest denim outfits.

For this special occasion, we sold pink lemonade and cupcakes at Head Office.

For one month, all Dynamite stores across Canada offered special promotions. Whenever denim was purchased, $2 was given to the CURE Foundation and the customer received 25% off one item on their next purchase. 

All of these fundraising initiatives allowed us to raise $50,000 for the CURE Foundation. Not only did we contribute to making a difference, but we also had fun doing it! That’s the key to a successful fundraiser!